Babson College: Doing Donor Empowerment…Differently

    • Tim Lipsky

    Babson College is a flat out phenomenal client. Why? They are higher ed’s poster child for niche branding. Competing in a market with players like Harvard and MIT, Babson has managed to OWN entrepreneurship positioning. They are truly a brand strategist’s dream.

    A recent Fund for Babson campaign focused on donor empowerment, built around the theme “Direct Your Gift. Define Our Future.” Babson came to Setter aiming to spice up the campaign with a final appeal that stayed true to donor empowerment, while stirring the pot a bit with something more conceptual and attention-grabbing. Say hello to BABLIBS…

    higher ed marketing | SETTER


    Tim Lipsky

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