Setter Advertising
Habit OPCO’s Challenge Habit OPCO spent years building a regional network of opiate addiction treatment centers in the Northeastern U.S. By 2011, they had become one of the largest networks…
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This is the first post of our new Marketing Boot Camp Series. In this new blog series, we are focusing on providing accessible, easy-to-understand knowledge on a variety of aspects…
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It’s amazing isn’t it? It almost doesn’t make sense. You’ve got a company that has 13 full-time employees, generates absolutely no revenue, and gets sold for $1 billion. I’m of…
read moreYou’ve probably seen some permutation of the age-old marketing funnel before: It’s pretty straightforward. In general, the traditional customer buying process has long been: Awareness: Prospective customers become aware of…
read moreThe benefits of blogging are proven: it’s the most effective way to attract prospects. According to a recent study, companies that blog earn 55% more leads than companies that don’t.…
read moreHopefully you have all survived the attack of the Panda and Penguin and are in the process of taking on the Hummingbird. No, this is not a zoological blog post;…
read moreSocial connectivity has genetically mutated the sales and marketing universe. But it’s the good kind of mutation. Much like how Peter Parker inherited the strengths of an arachnid after he…
read moreSearch Engine Optimization (SEO) can be simplified. It is like schoolyard dodgeball. The captain always picks the athletic kids first. And the nerdy kids get picked last. Google is the…
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