4 Examples of Brand Strategy Driving Organizational Success

      Social media, SEO, and mobile dominate today’s marketing discussion, with good reason. New media technologies require new thinking to capitalize on them. But, like radio and TV before them, new media are merely enablers, not solutions. The single greatest determinant…

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      marketing bootcamp blogging

      SETTER’s Marketing Boot Camp: Blogging Part 1

      This is the first post of our new Marketing Boot Camp Series. In this new blog series, we are focusing on providing accessible, easy-to-understand knowledge on a variety of aspects of marketing–primarily digital and inbound marketing. Our focus is to…

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      How Inbound Marketing Can Work For You

      It’s amazing isn’t it? It almost doesn’t make sense. You’ve got a company that has 13 full-time employees, generates absolutely no revenue, and gets sold for $1 billion. I’m of course talking about the early April acquisition of the photo-sharing…

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      Online Consumers Poke Holes in the Traditional Marketing Funnel

      You’ve probably seen some permutation of the age-old marketing funnel before: It’s pretty straightforward. In general, the traditional customer buying process has long been: Awareness: Prospective customers become aware of your product/service brand. Consideration: They enter a consideration phase, including…

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      The Best Way To Attract Prospective Clients To Your Blog

      The benefits of blogging are proven: it’s the most effective way to attract prospects. According to a recent study, companies that blog earn 55% more leads than companies that don’t. Anyone who has a blog is constantly looking for more…

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      What Do Spider-Man and Content Marketers Have in Common?

      Social connectivity has genetically mutated the sales and marketing universe. But it’s the good kind of mutation. Much like how Peter Parker inherited the strengths of an arachnid after he was bitten by a radioactive spider. Marketers around the world…

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      Why Google Picks the Nerdy Kids Last | SEO Simplified

      Search Engine Optimization (SEO) can be simplified. It is like schoolyard dodgeball. The captain always picks the athletic kids first. And the nerdy kids get picked last. Google is the captain. They get to pick who shows up on page…

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